Our Story: The Journey of FTP
Founded in Aberdeen, Scotland by age group Team GBR Athlete Rob Lawrie - FTP Endurance Fuel is your go-to for sustainable, pro-inspired cycling nutrition. Our tart cherry energy pastilles deliver 30g carbs per 2 chew serving, aiding recovery by keeping the body fuelled with carbohydrate for endurance exercise. With eco-friendly bulk packaging and a reusable pouch, we’re committed to powering your rides while reducing waste by not individually wrapping servings, and including a reusable branded pouch to reload each time.
FOR ATHLETES BY ATHLETES.
Our mission (like our nutrition) is simple: We’re here to help you reach your goals while enjoying every mile of the journey. Our easy-to-use products are formulated to provide you with the carbs, recovery, and sustainability your body requires to do both!
SIMPLIFY YOUR NUTRITION
We created FTP Endurance Fuel to give athletes like you easy-to-use, complete nutrition that frees you up to live in the moment and surprise yourself with what you can do. Whether you’re out for a weekend adventure, training for your first race, or climbing the podium, FTP Endurance Fuel has your back.
“I developed the product through my own training and races, as I was sick of overpaying for good nutrition, sticky hands, lots of gel wrappers, or when I used solids - having to open wrappers and sometimes losing them on the go. I also wanted to make something really enjoyable to consume.
We’re the brand for everyday people doing epic things. Age groupers, part-time athletes, Superhero’s. Our goal is to shine a spotlight on peoples stories.
I’ve been fuelling my own triathlon/running with solid chews for some time and realised that I think I have a real solution that others might want too. I believe this product brings better value, taste and less waste than many options out there”
— Rob Lawrie
