Road to Florence
Four years ago I weighed 110kg. Somewhere in between, I started a sports nutrition company. On 29 November I'm running the Florence Marathon — the target is under three hours, fuelled only on what we make. Twelve weeks. Filmed as it happens.
Florence Marathon · Sunday 29 November 2026 · New episode every Sunday, 6pm
Episode 1
Where it starts: the photo, the plan, and the rule — every gram of carbohydrate in this build comes out of our own pouches and bottles. If the fuel isn't good enough for sub-3, you'll see it here first.
Next episode: Sunday 7 September, 6pm. Follow on Instagram or TikTok and it'll find you. Or sign up in the footer and we'll send each one by email.
What I'm fuelling the build with
The Power Endurance System — Energy Pastilles in the pouch, Power Fluids in the bottle, reloaded every six weeks so the cupboard is never the reason a long run goes short.
Try the fuel first — £19.99
The Starter Stack: both pastille flavours, a Power Fluids taster and the Adventure Pouch. Enough for a couple of long sessions before you commit to a kilo.
