Road to Florence
Four years ago I weighed 110kg. Somewhere in between, I started a sports nutrition company. On 29 November I'm running the Florence Marathon — the target is under three hours, fuelled only on what we make. Twelve weeks. Filmed as it happens.
Florence Marathon · Sunday 29 November 2026 · New episode every Sunday, 6pm
Episode 1
Where it starts: the photo, the plan, and the rule — every gram of carbohydrate in this build comes out of our own pouches and bottles. If the fuel isn't good enough for sub-3, you'll see it here first.
Episode 2
Berlin, and the fuelling problem that turned into a business. The race didn’t go the way it was supposed to — and that is where FTP started.
Episode 3
The product, and how many versions of it were wrong. Every pastille and every scoop went through my own long runs first — the brand is what came out the other end.
Episode 4 — Nowhere to Hide
Finding out at the kitchen table that our Energy Pastilles had been recognised in the Runner's World Sports Nutrition Awards 2026 — packaging I designed on a laptop, on a list next to the global brands. Then back to packing. Sub-3 in Florence, on our own fuel: nowhere to hide.
Episode 5 — No Time for This
Eight weeks to Florence. The title says it: a week where the training has to fit around everything else. Sub-3 on our own fuel — filmed as it happens.
