FTP Endurance Fuel — Built by an Endurance Athlete

FTP Endurance Fuel was founded in 2025 in Aberdeen, Scotland by endurance athlete Rob Lawrie, with a simple goal: create fuelling products that athletes actually enjoy using. In 2026, FTP Endurance Fuel was named winner of the Runner's World Sports Nutrition Award — recognition from one of the world's leading endurance sports publications.

Like many runners, cyclists, and triathletes, Rob relied on traditional energy gels during training and racing. They worked—but they came with compromises. Sticky hands, excessive packaging waste, artificial taste, and the constant friction of opening and managing individual wrappers made fuelling more complicated than it needed to be.

FTP Endurance Fuel was created to solve those problems.

Today, endurance athletes use Energy Pastilles for Running and Cycling and a Carbohydrate Drink Mix for Endurance Performance to fuel consistently, perform better, and simplify their nutrition.

Built by an endurance athlete, tested in real training and racing

FTP Endurance Fuel was developed through real-world endurance training, not theoretical product design.

Every product was created with three priorities:

• Deliver reliable carbohydrate energy
• Be easy and enjoyable to use during exercise
• Reduce unnecessary packaging waste

Our Energy Pastilles deliver approximately 30g of carbohydrates per serving, helping athletes maintain energy levels during endurance exercise.

The reusable pouch system eliminates the need for individually wrapped servings, simplifying fuelling while reducing waste.

Learn more:
Energy Chews vs Gels → /pages/energy-chews-vs-gels

Designed to simplify endurance fuelling

Endurance performance depends on consistent carbohydrate intake. But fuelling should never distract from the experience of training or racing.

FTP Endurance Fuel focuses on simple, effective fuelling solutions designed to work in real endurance conditions.

Athletes use Energy Pastilles for Running and Cycling and a Carbohydrate Drink Mix for Endurance Performance to support:

• Long runs
• Long rides
• Marathon and race performance
• Triathlon training
• Daily endurance training

Our goal is to make fuelling simple, reliable, and effective.

Learn more:
Fuel for Running →
Fuel for Cycling →

For athletes doing everyday epic things

FTP Endurance Fuel was built for endurance athletes at every level.

Not just professionals—but committed athletes balancing training, work, and life. Age-group competitors. First-time marathon runners. Cyclists pushing further. Triathletes chasing progress.

We believe endurance sport is built on consistency, discipline, and the drive to improve.

FTP Endurance Fuel exists to support that journey.

Founder perspective

“I developed FTP Endurance Fuel through my own training and racing. I was tired of relying on products that were inconvenient, messy, and expensive, or simply not enjoyable to use.

I wanted to create something better. Something athletes would actually enjoy using. Something that simplified fuelling instead of complicating it.

FTP Endurance Fuel is built around real endurance experience. It’s designed to deliver reliable fuelling, better usability, and less waste.

This is a brand for everyday athletes pushing their limits and pursuing their goals.”

— Rob Lawrie, Founder

Our mission

Our mission is simple: help endurance athletes fuel properly and perform at their best.

Simple fuelling. Reliable energy. Built by athletes, for athletes.

FTP Endurance Fuel is the winner of the Runner's World 2026 Sports Nutrition Award, selected by the editorial team at Runner's World — one of the world's most widely read endurance sports publications. The award recognises excellence in sports nutrition product design, efficacy, and usability for endurance athletes.